Joint Editorial

April 19, 2013

Sorry for my absence on Wednesday! I’m having some updates done to the blog and there were some technical difficulties along the way. Crisis averted and stay tuned for a fresh new look for Birch + Bird!  I’m off to work at the shop today and we’ve got some space planning ideas in the works to make the most of our square footage. It’s so amazing to me (to all of us, actually!) how our dreams for the shop have evolved since the beginning. What’s even more interesting is how some of our most spontaneous decisions have turned out to be our best. Have you ever had that experience? There’s a lot to be said for “going with your gut” as opposed to over-thinking things…well at least some of the time!

A space that has obviously been well thought out from rafters to concrete is this stunning warehouse conversion, the new home of the post-production facility, Joint Editorial. Architecturally designed by Armin Quilici of Vallaster Corl Architects, the team at Jessica Helgerson Interior Design took over the finishing touches, creating a very warm and welcoming workspace. I don’t think it would be tough to head into the office each day, in fact I think it would be very hard to leave…

Joint EditorialJessica Helgerson Interior Design. Photos by Lincoln Barbour.

Joint EditorialJessica Helgerson Interior Design. Photos by Lincoln Barbour.

Joint Editorial. Jessica Helgerson Interior Design. Photos by Lincoln Barbour.

Chelsie Lee was the lead designer and project manager for JHID and I think she did an amazing job at unifying the private and public areas of this expansive space, bringing warmth and texture in with rugs, lush plants and spectacular lighting. You can read more about the Joint Editorial project and see more fabulous photos over at Jessica Helgerson Interior Design. Have a wonderful weekend!


1 Nicole Scott { 04.19.13 at 8:18 am }

I love her!! These pics make me want to pack up and move to a loft immediately

2 Tracey { 04.19.13 at 3:40 pm }

This space is amazing and inspires me to the full extent!!! Those beams are amazing and yes, I find when I’m out shooting especially when I have one thing in mind but when I shoot something completely different from what I first envisioned, it always seems to turn out better. Love that!!! Have a happy weekend Lily!
Tracey recently posted..Tom Hobbs & Brent Beattie’s condo featured in Style At Home

3 Birch + Bird { 04.19.13 at 8:20 pm }

Happy you can relate Tracey! Have a great weekend :)

4 Birch + Bird { 04.19.13 at 8:21 pm }

I hear you Nicole! The JH team really gets it right every time!

5 Rosa @ Flutter Flutter { 04.21.13 at 8:30 pm }

Her style is amazing! I love her work. Hope you had a great weekend Lily! :)
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